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Bootstrapping a SaaS Product to $36k MRR

This is a recap of the last 3 years of growing a SaaS product. From zero revenue, to ramen profitability, to now employing a small team – all without any outside investment. Onwards to $1 million ARR!

https://www.saas.place

20 comments

  1. Nicolas Gryman

    You can say “I”, you deserve all the credits ?. Very inspiring, I’m going to try this coding/marketing week cycle. Thanks for sharing and good luck friend!

  2. Marcus Lind

    Great video. Would love to see more of this. Also interesting to see your thought process of going from a high paying job (if next step was regional manager/director?) to startup and the opportunity cost that comes with that.

  3. GirlsOnDesign

    We’re going through a very similar process. Currently in our first year doing 30 days product challenges, but we’re also planning to transition to 50/50 focus on our main product and marketing. Subscribed for more tips and inspiration. Thank you!

  4. Tharinda Anurajeewa

    First I wanna say the presentation is absolutely ?.
    I am on my way of launching my startup called ‘Driflys’. Until I found this video, I was so overwhelmed & burnt out.
    ? Watched till the end
    ? Liked on halfway
    ? Subscribed on 75%
    Boosted myself a lot. Really appreciate the context you provided. Thanks mate ?

  5. Marco Sarroca

    I’m so glad in stumbled upon your video randomly. I’ve seen Bannerbear a couple of times but never had the chance to use it. This was a superb presentation and very inspirational. I believe you’ll get there! Good luck to you and your growing team!

  6. Paulo Corte

    Great video. I loved the structured and simplified way in which you see and portray complex subjects. You do know your stuff. Thanks for sharing and I hope you reach your 83.33k objective soon!

  7. Pathfinder George

    Jobs to be done were a real eye-opener! Thanks. Our users have been telling us how they use our product, but the marketing messages didn’t align perfectly.

  8. wicleansoon wicleansoon

    Hello Jon! i noticed that you were had a lot of digital product experience!
    How technical do you have to be to start a Saas company? (Were you able to bootstrap with low code tools such as bubble etc?)

    I too am a founder of my own startup in Singapore in the b2c space for services! Would it be okay if we connect to ask you some questions on KPI etc for starting a consumer and product focused company? (:

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