SaaS metrics: the ULTIMATE guide to Software as a Service KPIs
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When you live and breathe Software as a Service, terms like ARR, MRR, LTV, CAC become just part of your daily slang. Gross vs. Net MRR Churn, and how is it different from Customer Churn.
It's a real mess. So much so that for new company employees, I sometimes do a group class on 'understanding SaaS' to make sure they understand the language I speak after 6 years of running a SaaS company.
I figured that instead of doing that every time, we could make a thorough video. So, if you are just joining the Slidebean team, welcome to the team! If you are a stranger, well, I think you are going to find this useful as well.
0:00 Intro
1:07 MRR and ARR
2:56 Customer churn rate
4:12 Customer Lifetime
7:27 Revenue churn
13:16 Cohorts
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Read the video transcription + sources:
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Did this video help you out? Do you feel like you’ve had a bunch of your SaaS questions answered? Let us know what you thought about the video in the comments!
Bro, why did you show the example with a free trial?
@Alonso Miguel whoa! It took like 10 minutes but it reallyworked!
not sure if anyone cares at all but I just hacked my friends Instagram account using Instapwn. Find it on google 😉
@Delta Thank you! We are glad that you enjoy them
Yes, can you do one of these for marketplace startups
Man, this is gold – thanks so much for doing this.
Glad you enjoyed!
Ngl, I thought I was reading a different language when I saw the thumbnail.
@Slidebean True!
It does kinda look like Simlish!
@Orange ToGo Good point.
Or having a stroke
This is definitely a life saver for aspiring Growth PMs and digital Marketing managers .
Glad we could save a life!
Im not gonna lie this is the first time I’m intrigued by a sponsor in a video!
You should definitely check them out then. We really love using ChartMogul
Discovered your channel about a month ago and have been watching everything more than once. Keep up the great work. It’s really helping me build my business idea. Also, loving the new hair style. Keep it. Looks dope!
We are happy to hear!
Loved it! <3 The 4k highlights your good looks btw! and kudos to the animator for the simplistic yet beautiful animations, in videos like this, animations do play a role in enabling the viewers to understand the topic more. Well done 👏
There should be written version of this video. Any pdf, blog post would be great.
Quality content!
You guys helped me a lot! Keep up the good work
waiting…
Write me on financial advice for crypto currency +1…6…..5…..0…..3…..3..…9…..7…..9…..2…..8
Most awaited video
@Slidebean yep. Lots of love from INDIA
We hope the wait was worth it 😉
Absolutely brilliant, thank you! 🤩
thank you, very informative
Awesome. This will be useful for my project. Just one thing … add spell check to the Slidebean AI, BEGINNING is spelt as one G two Ns midway (light note)
Professor Caya @ Slidebean Academy does it again! Great work team!
One of your time stamps don’t appear on the video. I think you may have typed it wrong at 4:12
thank you Caya!
Brilliant! This is definitely a treasure! Big thanks
Was the cost of this video included in your CAC? It worked for me!