B2B SaaS Sales Prospecting | Cold Email and LinkedIn Tools Tutorial
A step-by-step tutorial on how to do B2B SaaS Prospecting using Cold Email and LinkedIn.
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0:00 Intro To B2B SaaS Sales Prospecting w/ Cold Email and LinkedIn
01:12 Step #1: Setting the Scene for SaaS prospecting
03:57 Step #2: Create an Ideal Customer Profile
06:46 Step #3: Build Your Prospecting List
09:57 Step #4: Write And Send Your Cold Email
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Recently a lot of my students have been asking me how to sell SaaS (Software-as-a-Service) and development work as an agency.
And as you might already know, I started my sales career working at Oracle, selling SaaS and other technical services since the very beginning.
You might be an entrepreneur, startup founder, sales development, business development, or account executive doing your own prospecting at this point in your career.
1) Setting The Scene For Selling SaaS
We'll first walk through how to set the right foundations for doing B2B sales prospecting in today's market. We'll talk about SaaS pricing and when it makes sense to get sales development reps and account executives involved in the sales cycle. We'll also walk through an example of selling a SaaS product to customers who use Shopify.
2) Create an Ideal Custome Profile.
Based on what you're selling, you need first to identify who will be a great fit to buy your products and services. You can use online tools and research your sales prospects' technology stack to determine the likelihood if they will purchase your SaaS product.
3) Build Your Prospecting List
Next is to build your list of sales prospects you will use for your lead generation. You can find their email address and create a list, then send your emails. You can also use LinkedIn to find specific prospects that work at companies you want to sell into and capture their email using tools like Apollo or Hunter.
4) Write and Send Your Cold Email
Based on your lead generation research, you'll want to write your cold email or LinkedIn messages based on your sales prospects' pains.
Focus on their technology stack and how you can add value or solve problems."
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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#saas #b2bsales #leadgeneration
Damn one of few good channels on sales, pure value without wasting time and busting self ego
Appreciate that man
This was a great video, thanks for sharing I learned a ton.
This is gem. Thanks!
No problem
Learn something new. Thank you for sharing 🙂
Truly fantastic video Patrick 😁 what if we’re targeting SMEs and a chunk of them don’t have LinkedIn?
You can use different tools to find companies based on things like whether or not they use a specific software on their website like Shopify, whether they runs ads, or even using platforms like Yelp to build your lists. There are many different ways to find companies, but it depends on what industry you’re targeting.
amazing content, can you make the same video for an advertising e commerce agency cold email outreach ?
You ask for a meeting in the first email?
For this specific strategy, yes. You’re asking for the meeting on the FIRST email. There are other strategies that may ask for the meeting maybe on the second or third email. But asking on the first email also works if you bring enough value and give a reason for why someone should take your meeting.
Pretty up to the point. thanks for the lifehacks.
No problem
can you show all the extensions you use
for cold emailing ..
also can I still cold email without testimonial as a qualified beginner copywriter
I got a video on some of the cold email extensions right here Find Anyone’s Email Address Within Seconds: https://youtu.be/2GhNqlsPGqY
Fire video!!!1
Thanks 🔥
Hi. How to get clients for an advertising agency ? Thanks. 🙏
Depends on what clients you’re targeting. Cold email and LinkedIn generally work well.
First Sales channel where the dude speaking is not on coke or something.
Haha thanks
This guy gives srs tony hsieh vibes. RIP brother
i have been using SalesQL, Hunter io, and Moonkit io. We do team-building events that include a full bag of specialty (high quality) coffee for each team member! We’re booking for some big companies, but need to grow bookings.
Hey man! Who would I target for a cybersecurity agency? Because who has a website NEEDS cybersecurity… 70% of all websites are vulnerable to hackers, Should I just send like 50 emails to 5 different niches and split test?
I would recommend you find a cybersecurity agency similar to yours and see who their clients are. Then I would build a prospecting list similar to the top clients of the cybersecurity you’re doing research on.
Pick a niche, for example “fitness e-commerce brands doing $1M to $5M in revenue” and send an email campaign to 20 companies that fit that niche to see if it works.
Try not overwhelm yourself by going after 5 difficult niches at once. Try one niche, see if it works. If it doesn’t work, try to figure why and improve the process from there.
Hope that helps.
@Patrick Dang That makes perfect sense Go broad then narrow down… So you recommend I blast out stacks of 20-40 leads to test the niche before doubling down and focusing inside of that niche?
Also, do you recommend I use lemlist? And if so how many emails should I be aiming to send per day? To keep my domain in check and no blacklisted.
I did write to you over your Linkedin email but i don’t think you got back to me.
-Harry
@Harry Locock To answer your first question, yes. Build a list of 20 to 40 companies, and find 1 to 4 ppl you can reach out to per company. So hypothetically: 20 companies x 4 people = 80 emails.
I’ve seen Lemlist before and from my initial impression, it’ll get the job done at your scale.
And right now, I’d recommend sending about 70 emails per day. But remember that you’ll be following up with prospects using automation so make sure you include that in your 70 emails per day.
I get a lot of messages on LinkedIn so your message might got lost. Emailing me at patrick@patrickdang.com is better.